Empowering Brand
Proudly Black, female-owned, fostering confidence and self-love.
Luxury Rooted in Self-Love
Elevate your spirit with our empowering scents and self-care essentials. Indulge in luxury that's rooted in confidence, clarity, and unapologetic self-love.
Our Signature Products
Each item in our line is crafted with intention — not only to feel good but to affirm who you are. Explore:
Signature Fragrances
Scented confidence for every mood.
Hand Creams
Rich, nourishing formulas that leave skin silky-soft.
Lip Balms
Smooth, hydrating, and infused with a hint of sweetness.
Candles
Set the mood with clean, empowering scents that linger.
Empowering Your Self Through Fragrance
Born from the belief that self-worth is the richest fragrance of all, S.E.L.F.I.S.H is more than a product line — it’s a movement.
We are redefining what it means to be selfish. For us, it’s an acronym: Secure. Empowered. Luxurious. Feminine. Intentional. Strong. Healed.
Founded by a visionary Black woman with a mission to promote inner wealth and daily luxury, our products are designed to wrap you in warmth, elegance, and purpose — whether you’re moisturizing your hands, spritzing your sheets, or applying your favorite lip balm.
This isn’t self-care. This is Selfish care.
Why Choose Selfish?
Discover the reasons why Selfish stands out among the rest.
Curated Scents
Unique fragrances designed to elevate your spirit and mood.
Essential Self-Care
From creams to cozy items, indulge in luxurious self-care essentials.
Community Focused
We believe in uplifting and celebrating every individual's journey.
Testimonials
Discover what our customers have to say about their Selfish experience.
Alice
I never knew a scent could make me feel empowered — until I tried Selfish
Lauren
The bed spray is a game changer. My sheets smell like money and peace
Sarah
Every product feels intentional. Selfish reminds me that it’s okay to pour into myself.
Get in Touch with Us
Connect with Selfish for any inquiries, feedback, or collaborations.
Email Us
Reach out at shalene42@my-selfish.com for any questions or support.
Call Us
For immediate assistance, give us a call at (518) 380-3078.
Visit Us
Find us in Washington, 20017, US. We’d love to hear from you!